Whether online or live, subtitles hold the attention of your audience and deliver real communication.
Subtitles Engage Audience
Research has shown that subtitles lengthens the time that visitors stay on a page. What this means is that the subtitles are being read for a longer time than the audio is being heard before the user clicks onto another page. In other words, the message is getting across better using subtitles.
But there is another massive benefit from this: Longer visits on your web pages mean higher ranking – Google will add importance to your website if users are spending more time appreciating your content.