Subtitle access unlocks the closed doors that many people face when browsing the internet. And these people could well belong to the target market for a particular video.
They might appreciate your message or be interested in what you’re trying to sell – but if there are no subtitles your store might as well have locked doors.
Around 10% of the population need to use subtitles
We’re not talking about an insignificant amount of people either: Around 10% of the population need to use subtitles to insure they understand every word that’s spoken – and that figure is only going to go up as the average age of the population (i.e. the average age of an internet user) increases.
Providing subtitles demonstrates your commitment to the whole community.